Mindy Barker of Barker Associates and Co-Chair for The CFO Leadership Council’s Jacksonville chapter, has announced the release of her new book Pitching to Win: Strategies for Success. Drawing on Barker’s extensive experience working in private equity and financial management, the book offers practical advice for pitching a business to investors, including how to get a company infrastructure-ready and how to create pitch materials.  Barker recently hosted a webcast for CFOLC members, sharing her expertise on the subject.

Barker developed the idea for the book after seeing the need for a broader understanding of the process of selling a business and how that process affects company owners. She has worked in finance for more than 30 years, including time spent at both small and large corporations and with a private equity firm. Since founding financial strategy firm Barker Associates in 2012, she has coached a number of entrepreneurs and business owners through the process of maximizing efficiency and profitability, including helping get businesses ready for sale.

My love of entrepreneurship came from my dad, who moved our family from a small town in Georgia to Winston Salem, North Carolina, to begin a company to metalize the egg-shaped containers for Hanes L’eggs Sheer Energy Pantyhose. I learned so much about building a business by working at his factory when I was younger,” said Barker, who is also a sought-after national speaker on entrepreneurship and finance. “It is very important to realize how running a business – and also selling a business – affects owners, both professionally and personally. This is an important topic I address in my book.”

Pitching to Win: Secrets for Success also covers:

  • Determining how much a business is worth
  • The value of employee and external interconnections
  • Strategically planning for growth
  • Elements of a company report card
  • Funding strategies and sources
  • Building the perfect pitch

Barker has also drawn from her experience as a mentor in the Athena PowerLink program and with the JAX Chamber’s Jacksonville Women’s Business Center (JWBC), helping assist entrepreneurs with financial strategy and company infrastructure. She is passionate about creating financial clarity to enable businesses to focus on the big picture, something she often sees lacking in entrepreneurial ventures.

“Mindy is a highly skilled businesswoman and speaker who humorously weaves stories from her professional experiences to communicate critical applications that help strengthen all areas of a business,” said Ellen Sullivan, director of the Jacksonville Women’s Business Center.

Pitching to Win: Secrets for Success is available through Amazon, (amazon.com/author/mindybarker). For more information about Barker Associates, visit www.mindybarkerassociates.com.

About Barker Associates

Barker Associates, founded in 2012, provides entrepreneurial business owners with Fortune-500 level CFO management and consulting services. Founder and CEO Mindy Barker has more than 34 years of financial management experience in a variety of fields, including property and casualty insurance, distribution and manufacturing, private equity and consulting.

Barker was recently recognized as an honoree for Partners in Philanthropy for the Jacksonville Business Journal and United Way and was named Small Business Leader of the Year for the JAX Chamber Health Council in 2016. For more information, visit www.mindybarkerassociates.com.

About The CFO Leadership Council

The CFO Leadership Council offers both live & online programs that feature expert panels and interactive sessions that drive meaningful conversation and leadership development among our membership.  Recordings of this and similar CFOLC webcasts are made available to our current CFOLC Premium & Virtual members. Learn about our three-tiered membership options visit www.cfolc.com .

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