The CFO Leadership Council proudly announces Ben Shields, MIT Sloan Lecturer as our luncheon keynote at our 10th annual conference. 

Today’s highly competitive sports world is relentlessly driven in its pursuit to develop maximum win strategies, keeping them on the cutting edge of analytics and data-driven decision making.  Ben Shields, MIT Sloan Lecturer in Managerial Communication (and former Director of Social Media for ESPN), studies this multi-billion-dollar sports industry to identify broadly transferable management lessons.  In his luncheon keynote, Ben Shield’s will apply is deep study of today’s sports industry to challenge finance leaders on how they too can have maximum “winning” impact within their organization.  Through his sports analytics examples, he’ll inspire the audience to be change agents and will draw parallels to help shape a multi-year strategy.  This year’s two-day conference, CFO Masterclass is being held May 11-12, 2020 in Boston’s Seaport and is once again part of CFO Week!

“The sports industry is bigger, faster, stronger—and nerdier—than ever before. In this talk we’ll explore how leaders and organizations in sports use data and analytics to win both on- and off-the-field and how you can apply these principles in your own business.”
Ben Shields, Lecturer/Author, MIT Sloan

Ben Shields will take the stage for the luncheon keynote Tuesday May 11th @ 12pmET.

About Keynote Speaker, Ben Shields, Senior Lecturer in Managerial Communications, MIT Sloan School of Management

Ben Shields teaches a number of courses in the graduate programs at MIT Sloan as well as the MIT Sloan Executive Education program.  His other sports work at MIT includes co-hosting “Counterpoints,” the sports analytics podcast from the MIT Sloan Management Review, and teaching in the MIT Sports Entrepreneurship Bootcamp program, which is offered through MIT’s Office of Open Learning.  He is the author or coauthor of three books, Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016), The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006).

Prior to MIT, Shields served as the Director of Social Media and Marketing at ESPN. He oversaw social media strategy for the ESPN brand and collaborated across the enterprise to develop and implement company-wide social strategy. He also worked on marketing strategy for several ESPN brands and sub-brands, including the SportsCenter “DaDaDa” campaign and the Emmy Award-winning “It’s Not Crazy, It’s Sports” brand campaign.  Shields holds a BS and MA in communication studies and a PhD in media, technology, and society, all from Northwestern University.


Recent Videos With Ben Shields

Taking Data Lessons And Beset Practices From the NBA

The Sports Strategist With Ben Shields

Will platforms take over the sports we watch?

The CFO Leadership Conference “CFO Masterclass”
The CFO Leadership Council’s 10th annual national conference “CFO Masterclass” is being held May 11-12, 2020 and is designed to be all about the CFO.  It will explore what you need to be a Masterclass CFO in today’s fast-paced disruptive world.  This year includes two full days of programming – roundtable discussions, inspiring keynotes, and expert-led interactive panels crafted to dig deep into key leadership areas.  Sessions include Mastering The New Executive Leader, Mastering Finance’s New Model, Mastering Delivery Of Company Strategy & more.  Network and learn alongside 400+ of your peers across North America. NASBA Certified CPE Offered.  Best discounted prices available now until January 31st.  Reserve your seat today.


MIT CFO Accelerating Growth Through Leadership Executive Program
CFO Week continues with a three-day “CFO Accelerator” program custom-designed by MIT Sloan for the CFO Leadership Council community.  This advanced learning is ideal for high growth company CFOs looking to enhance your ability to lead your rapidly evolving company.  It will be lead by MIT faculty and other experts on May 13-15, 2020 and held right on the MIT campus.  Seats are extremely limited as the classroom is kept small (48 seats).  This promises to be a one-of-a-kind experience for the greater CFO community.

You can select to attend one event or both.  Speakers and agenda are being updated weekly.  To learn more or reserve your seat, visit


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About The CFO Leadership Council
The CFO Leadership Council offers both live & online programs that feature expert panels and interactive sessions that drive meaningful conversation and leadership development among our membership. Our collection of leadership development resources similar to this article contain pragmatic insights and advice sourced directly from our members and industry experts.  Recordings of CFOLC webcasts are made available to our current CFOLC Premium & Virtual members. To learn about membership options and CFO Week, visit


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