Business Of Sports! Playbooks From The Ultimate Competitors is a session being held Day 2 of CFO Masterclass (CFO Leadership Council’s 10th annual conference). 

2020 was an off-season no amount of practice could prepare us for. As professional sports slowly get back in “full swing,” it’s the innovative thinkers behind this multi-billion dollar industry that are drafting a brand new game plan.  Our panel of experts will discuss the game-time decisions that power the unique world of sports, and how to stay ahead of the curve in a market that is ever changing. Joining us: Kathryn H. Milthorpe, CFO, LPGA,  Ronda Sedillo, Senior VP & CFO, San Diego Padres, Leigh Steinberg, CEO, Steinberg Sports & Entertainment, Evan Wasch, Head of Basketball Strategy & Analytics, NBA – all moderated by Randy Scott, SportsAnchor, ESPN.

“The parallels between sports and business are endless! Practice, strategy, teamwork & the will to win, just to name a few. I’m thrilled members of our CFOLC community get a courtside seat to hear and learn from the best in the business.
Katy Todd, Manager, Partner Relations, CFO Leadership Council

CFO Masterclass (CFOLC’s 10th annual conference & part of CFO Week) is a 3-day premiere virtual experience being held Nov 11-13, 2020.  It will embrace new virtual technology enhancing our rich eminent programming in even more unique ways.  The CFO Masterclass will include  “Ask the Expert” roundtables, inspiring keynotes, and expert-led interactive workshops moderated by CFOLC and MIT dignitaries.  Each are crafted to dig deep into key leadership areas – all to give you the strength to move forward.

Business of Sports! Playbooks From The Ultimate Competitors
Day 2 of CFO Masterclass
Thurs Nov 12, 2020, 4:00pm-4:45pmET

Kathryn H. Milthorpe

Kathy Milthorpe is the Chief Financial Officer and Treasurer for the Ladies Professional Golf Association “LPGA” and The LPGA Foundation, where she is responsible for leading the financial affairs and directing administrative, human resource and strategic planning functions of the Association’s global headquarters. Based in Daytona Beach, Florida, the LPGA is the world’s leading professional golf organization for women. As a member of the LPGA’s Executive Leadership Team, Milthorpe’s impact has been felt across her nearly 28 years with the organization


Ronda Sedillo
Senior Vice President/Chief Financial Officer
San Diego Padres

Ronda Sedillo is in her eighth season as senior vice president/chief financial officer after joining the Padres in January 2013.  She is one of the five female CFO’s in Major League Baseball and sits on the league’s CFO Insurance Task Force.




Leigh Steinberg
CEO, Chairman of the Board
​Steinberg Sports and Entertainment

Leigh Steinberg has dedicated his 45-plus year career of representing athletes to harnessing the power of sport for the betterment of society. Leigh’s basic principles and strategies for athlete management, branding, role modeling and shared values have carried him throughout an evolving sport industry. He has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, golf, etc., including the No. 1 overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks and 11 Hall of Famers.


Evan Wasch
Head of Basketball Strategy & Analytics
National Basketball Association

As Head of Basketball Strategy & Analytics at the NBA, Evan oversees data and analytics for all on-court activities, including game tracking, player analytics, and referee performance. Evan alsofocuses on strategic initiatives targeted at innovating and improving the NBA game, such as scheduling, competition issues, and technological enhancements.



Randy Scott
SportsCenter Anchor

Scott joined ESPN in June 2012 as an anchor for ESPN’s flagship program. Prior to joining ESPN, Scott served as anchor/reporter for NESN in Boston and WINK-TV in Fort Meyers, Fla. (2006-10).  Scott earned Florida’s Associated Press and Society of Professional Journalists and “Best Sports Feature” awards in 2008. The Vienna, Va. native is a 2004 graduate of Northwestern University with a degree in Journalism.

About The Theme ~ CFO Masterclass

On the heels of a global crisis which forces all of us, without exception, to rethink the new normal, this year’s conference theme, CFO Masterclass, will subtly reflect this whole new urgency.  CFOs have always faced a level of uncertainty. It comes with the role.  Today’s uncertainty is more immediate and profound. CFOs face new urgent challenges in how their companies operate, ensuring the well-being of their people, and responding to market-place disruption and financial solvency stress.

At the same time, CFOs need to maintain the long view.  It’s well documented that executives who can maintain both an immediate and longer view are more successful in the long term.  Looking forward, CFOs face profound continuing shifts which are changing the nature of how business is conducted. They must be prepared to respond strategically now while focusing on their immediate challenges. Examples of needed strategic responses include: responding to new competitors, rethinking business models, successfully innovating their services and products faster, making new investments in technologies, and adapting new work style arrangements.  Join us for conversations delving into these issues during “CFO Masterclass”.

Who Will Benefit?

Although the overall theme is catered to finance leaders who qualify for CFOLC membership (Controller => CFO), all leaders will be inspired by this one-of-a-kind experience.  Approximately 16 hours of NASBA Certified CPE will be offered.

Masterclass Sessions

  • Mastering CFO In Innovation
  • Mastering CFO As Moral Compass
  • Mastering CFO As Strategist
  • Mastering Your Leadership Style
  • Mastering Transformational Leadership
  • Mastering a World Class Finance Team
  • and more…

Reserve Your Seat

Your ticket includes entry into all 3-days of the program.  Premium CFOLC Members attend free!  One more reason to connect with our thriving CFOLC community!  Speakers and agenda are being updated weekly.


CFO Leadership Conference, CFO Masterclass

The CFO Leadership Council’s 10th Annual National Conference “CFO Masterclass” will be held Nov 11-13, 2020 online and is designed to be all about the CFO.  It will explore what you need to be a Masterclass CFO in today’s fast-paced disruptive world.  It will provide the specific take-aways that will give you a jump start for entering the 1st years of the 2020s decade.   This year includes two full days of programming – roundtable discussions, inspiring keynotes, and expert-led interactive panels crafted to dig deep into key leadership areas and provide you with the specific take-aways that will give you a jump start heading into the 1st years of the 2020s decade. Network and learn alongside 500+ of your peers across North America. NASBA Certified CPE Offered.  Reserve your seat today.

About The CFO Leadership Council

The CFO Leadership Council offers both live & online programs that feature expert panels and interactive sessions that drive meaningful conversation and leadership development among our membership. Our collection of leadership development  resources similar to this article contain pragmatic insights and advice sourced directly from our members and industry experts.  Recordings of CFOLC webcasts are made available to our current CFOLC Premium & Virtual members. To learn about membership options and CFO Week, visit

Want to Continue the Conversation?
We’d love to hear from you. Post a comment about your experiences or provide feedback below to continue the discussion about how creative leadership in the current climate.  Or contact Kristin Todd, Vice President of Marketing, [email protected].