The CFO’s Unique Role In Strategy

CFOs are recognizing that today’s business landscape requires new strategies fast. These new strategies will require them to make hard decisions that lack complete information.  Leading CFOs see this as an opportunity to heighten their “Strategist” role.   These CFOs are bringing their financial acumen to guide the executive leadership team and Board to confidently make strategy decisions. These include how the required investments of the strategy will be financed, key financial measures the company must realize, and the company’s financial capacity to absorb a miss. When fulfilling this role, CFOs enable their organization to confidently take-on their strategy.

Everyone is now facing a big strategy re-set. From retrench to leap forward fast. CFOs who proactively point their company to the areas offering the best financial gain are the ones who will be winners.
John Gimpert, Conference Co-Chair & National Content Director, CFO Leadership Council

In this new reality which CFOs will succeed?  It will be those who bring an adaptive, forward looking, inclusive leadership style.  It will be those that have an innovative “art of the possible” mindset.  Are informed capital allocators with a balanced opportunity to risk taking perspective.  It will be those who able to balance their role as operator and strategist.

Play that essential role and bring the finance lens to the strategy discussion
To bring that lens into focus, you need to continuously ask questions.  Are you driving the right decisions?   Are you fulfilling your unique role and shaping a successful strategy?  Are you telling the finance story effectively?  Bring the full force of finance into the conversation.  Raise it above the politics to make objective financial & strategic decisions.

Continue shaping your successful strategy
The CFO Leadership Council has formed an expert panel ready to challenge your strategic thinking even further.  Part of our 11th annual conference, A New Hope, June 7-9, 2021.    Christine D. Gagnon, CFO at African Asset Finance Company, Inc, Susan Kim, CFO at Pacific Biosciences, Brett Abbey, CFO at Mob Scene & moderator Mark Maurer, Reporter at The Wall Street Journal will take the “stage” on Wed June 9th @ 2:30pmET.   Grab your seat & bring your questions.

About A New Hope

Our 11th annual CFO Leadership Conference, A New Hope is being held June 7-9, 2021.  A virtual 3-day experience with a theme of breakout energy, forward progress, growth & achievement! This year’s conference is about the initiatives CFOs are taking on as they face off to today’s new reality.  CFOS are moving quickly to position their finance function and company for success. Our conference will bring to you the finance executives who are undertaking these initiatives and executing on them flawlessly with success. They will share their stories in leadership.  Reserve your spot today!

All Conference Sponsors are offering a $49 discount.  Be sure to grab oneClick here to get started.


About The CFO Leadership Council

What began as a personal experiment back in 2006 has evolved into a prominent community, 2000+ members strong, across North America.  The CFO Leadership Council offers both in person and online options featuring expert panelists and interactive sessions that foster meaningful connection and drive practicable outcomes. Our collection of resources, similar to this article, contain pragmatic insights and advice created directly by our members and industry experts.  Recordings of CFOLC webcasts are made available to our current CFOLC Premium & Virtual members. For a full list of programs, visit

Want to Continue the Conversation?

We’d love to hear from you. Post a comment about your experiences or provide feedback below to continue the discussion about how creative leadership in the current climate.  Or contact Kristin Todd, Vice President of Marketing, [email protected].